Sales and marketing has proven to be of significance to businesses. More products are sold as a result of proper marketing and sales. There is a slight difference between sale and marketing. Sales is comprised of interactions between the sales representatives and the prospect buyers on the ground. Marketing however is the programs designed to facilitate the increase in sales. Marketing examples may include advertising and good public relations. When these two are integrated properly, they can lead to growth of a business entity.
Sales and marketing department has a place in most business entities. This is the case because it is an important area that every business must be very careful about. The success of good sales and marketing strategies will have an overall effect of tremendous growth to the business. Growth is always due to overall increase in sales. Not always does marketing leads to increased sales, but only when done effectively. This tool also may help in introducing a new product into the market. Intensive marketing is key in the introduction of a new product into the market.
Competition is always healthy due to proper sales and marketing. This strategy offers free and fairness in the persuasion of prospective customers to buy certain products. It is also done publicly and through the right channels set for competition. Therefore a company that will employ the best strategy skills in marketing and sales also will be the most successful in the process of convincing consumers to buy their products. Some few companies, however, misuse this privilege. This is highly misadvised. Main agenda of marketing is usually to promote the reputation of a company. A good image is beneficial to the business.
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Sales and marketing assist in the solving of issues that may arise. The other firms also compete for the same customers. Hence a slight miss up may cost the company. Others customer will first seek clarification before acting. These channels provide answers to such customers and may also convince those who were about to shift to their competitors. Hence, the work of a sales and marketing manager is to ensure satisfaction of the customers and if there is any issue raised that it is addressed amicably.
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Finally, Sales and marketing help in the revenue development. These revenues collected are usually very important. Judging by the above important factors of sales and marketing described above, the heart of any business lies in the marketing strategies employed by that business. Without proper sales and marketing of a given product irrespective of their quality, sales will always be sluggish. The possible effect of this outcome is the closure of the business or a business with no growth. All these factors will arrive at the overall growth of the business.