Guidelines on Logo Designing
A logo is an important part of a brand’s visual identity; therefore, creating one demands critical analysis, creativity and planning. Here are practical guidelines to start with these essential steps of creating a logo.
Build the logo design together with the company’s plans
Before your start on the logo design process for a company brand, the first thing that should be conducted first is to sit down with the client company, learn their visions and goals, find out what kind of logo do they envision, note down the do’s and don’ts on what the company wants, know their target market, and in securing all these information, you are 100% clear on the client company’s brand message.
In the process of critically analyzing how and what the logo design will come out to be, do a lot of research online on different logos carrying similar keywords to the brand that your planned logo is representing and learn everything about the various logo concepts by analyzing and connecting their designs to their brand’s theme message and get inspiration from these strategies, such that a well-designed logo should successfully stand for a brand’s identity encompassing these qualities in the logo design – unique, visually attractive and interesting, simple, and sensible to deliver the brand’s message.
When in the process of drawing the logo, make use of the planned strategies that you have mentally formulated and took note of, which are: work with selected keywords and word alternatives to get fresh ideas that can be relevant to your logo design; study your researched logos, especially those that are of fad designs; design a simple but versatile logo; use basic drawing techniques by using a grid, pen and paper; play up with colors, fonts, layouts.
A story to tell in the logo design
It takes in-depth process of research and exploration to craft a well-thought of logo design that is not just mere artwork but that it should be a brand identity that can effectively communicate a core story. A successfully crafted logo is able to tell a story of the brand without requiring any words and through that customers will be able to remember the brand and logo, as well, and to attain this is the job of a logo designer.
Mistakes to be avoided in logo design
There are common mistakes which some logo designers fall into which the designer should be mindful, such as: underestimating the importance of a proper color, knowing for a fact that the right color identifies the brand image; excessive experimentation may produce a creative logo but may fail in terms of identifying the logo design to the company’s brand; undervaluing custom typography since, it is a fact that custom lettering is more identifiable in a logo than a font downloaded off the internet.
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