The fact that Gmail ads are expendable is one good thing about it. With only a click, the ads may be expanded into email sized ads that may include images and videos and also, can be used in meting various goals in marketing and advertising. As soon as someone has expanded your ad, any clicks onto your content will be free.
As you read this article, you will be able to know how you can create Gmail ads using templates and then, set a bid for them. Most sophisticated types as well as features of targeting are compatible to Gmail ads. In order to keep the users safe, Gmail ads aren’t compatible with some features of AdWords. When creating ads, make sure that you remember points such as your campaign type, incompatible targeting, the placement of other than Gmail, custom affinity audiences, remarketing lists, content keywords, bidding which users are allowed to use offline conversions and bid modifiers, content, frequency capping, 3rd parties and final URLs.
You should create a campaign or an ad group that’s intended only for Gmail ads and with non-Gmail or separate Gmail accounts, you may do the following:
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Number 1. Set up targeting specific for the Gmail ads similar to domain targeting which shows your ads to people who get emails from a certain website.
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Number 2. Steer clear of targeting that are incompatible mistakenly to ad groups or to campaigns which have Gmail ads. This is due to the reason that when adding incompatible targeting, your ads will not run.
Number 3. Make it a point that you’re evaluating the performance of your Gmail ads to be able to check where you’re falling behind, what you are doing right and so forth.
There are many different ways on how you could target your ads to the right market. Following are some types of targeting that can be used for Gmail ads.
You may create a customer match audiences by using list of customer emails from those who’ve provided their email to your company. You can make use of the same audience to be targeted based on your customer match audience.
In the audience keyword targeting section, you may either add domains or keywords. For those who have domains or specific keywords into their inboxes, you will be able to reach out with them. When talking about Gmail ads, the keyword matching is set automatically as a broad match.
The domains can be used to target or to exclude users who have received emails from a specific company and it needs to be entered as keywords.